• Creating A Communications Crisis Plan:
Four Essential Steps
“Whether you are new to the field or an old-timer, there
is always something to gain, and what you gain is both
necessary and timely” Lisa Hill, Travel & Special
Programs Manager, Santa Barbara Museum of Art
© JMara DelliPriscoli
ETC 2015 - More than
just a conference!
• Choosing the Right Travel Images:
that Sell the Experience
Sponsored by:
• Crafting Persuasive Emails:
that Connect, Engage and Excite
ETC 2105 opens Feb. 17th with the New Inca Sun & Dancers!
Elevate your skills with a choice of three
workshops led by keynote speakers
Temp Return Service Requested
Don’t have the time or budget to do
communications more effectively?
Travel Learning Connections
PO Box 159
Ronan, MT 59864
Friday, Feb. 20th / 3:30 – 5:00 pm
“This is THE place to engage with all the players in the educational travel
community. The conference is full of learning, connecting, and having
fun with colleagues.” Kris Jameyson, Director, Cal Discoveries Travel,
Cal Alumni Association, UC Berkeley
Leave ETC 2015 with operational and
marketing blueprints in hand!
February 17 – 20, 2015
Boston Marriott Copley Place
© JMara DelliPriscoli
Educational Travel
Conference (ETC)
The Educational Travel Conference is
the premier meeting place for experts
dedicated to serving the educational,
lifelong learning and affinity travel niche.
Learn from leaders of the industry and
establish potential business partners.
Network with peers from 50+ countries and
travel planners from universities, alumni
associations, zoos, museums
and conservation organizations.
“I am extremely impressed with ETC, its excellent mosaic
of attendance, and its flawless organization behind.”
Klaus-Peter Fielsch, Product Manager, Metropolitan
Touring Ecuador
“The highlight of the conference is the opportunity
to meet with many existing clients as well as very
successful meetings with prospective clients.” Tom
Aschoff, Manager, Sales, Meyer and Associates
Be inspired for the work you do and the
travelers you serve….
Pico Iyer, one of the most prolific and
revered travel writers today
Ensure your message matters to your
travelers…every time!
Sue Hershkowitz-Coore, a well
published educator in the field of
Understand how digital and social behaviors
are shaping the travel industry….
Perry Hewitt, Chief Digital Officer for
Harvard University leading digital strategy
for communications and engagement
Preview the dynamics most likely to affect
future demand for educational travel
Peter Yesawich, Vice Chairman of MMGY
Global leading efforts in consumer insights
Meet the visual world of travel through
storytelling – breaking the traditional
marketing rules
Essdras Suarez, Pulitzer prize winning
ETC 2015 FEBRUARY 17- 20, 2015
Come for new ideas, new destinations, new partners…
...Increase your profitability, professionalism and productivity
“Best conference I have ever
attended. It not only helped me
with the many travel questions
… I found value to so many
other things we are doing in
Advancement. Plus, it was a ton of
fun!” Kimberly Schmelz, Director
of Alumni Services, University of
ETC 2015 – An Educational Journey
50+ sessions in 3 days
Town halls that spark debate
Seminars that deliver multilayered content
Hands-on workshops with practical take-aways
Mission to Market:
Championing Affinity Travel in a Digital World
An intense agenda addresses the top three
issues cited by colleagues in the educational
travel market!
#1 Marketing and Communications
#2 Programming, Product Development and
Trip Management
#3 Risk Management and Crisis Mitigation
“CONNECTS” Meetings
Feb. 18, 19, and 20
“CONNECTS” is an integral part of the
ETC experience and a valuable way for
tour operators, suppliers, destinations
and travel planners to formally nurture
valuable business relationships with
qualified travel industry partners and
engage with new clients.
“ More than enough Connect Meeting opportunities!” Christine Luskin,
Vice President, Sales, Alumni Holidays, AHI Travel
Conference Registration Fees – $1730 first
person, $990 second person.
Register Now!
Conference registration includes the three day conference program
PLUS discounted ETC annual online membership (a savings of
ETC Membership
As an ETC member, you benefit from access to ETC’s online search
features, and exclusive resources.
• Access to publications, specialty research and white papers
• Search member and organization profiles as well as custom
search options
• Post announcements, events and job openings
• Secure the e-Conference Resource Directory as well as MP3
downloads of Conference sessions
““I found ETC extremely
informative …. a
comprehensive agenda,
excellent speakers and
relevant content.” Cheryl
Mell, Sr. VP Global Field
Ambassador, John G.
Shedd Aquarium
“The maturation and evolution of ETC has been stunning. We care about
making each other successful – we care about the community, our travelers
and our mission. …That’s why people like coming and enjoy the networking.”
Steve Lembke, VP Institutional Advancement, Road Scholar
“ETC is a unique
event with a
mission, I have always
considered it as the
Mecca for tourism
professionals that
caters to non-profit or
alumni organizations.”
Yasar Karadag,
President, New Faces
Travel, Istanbul, Turkey
For conference information, contact: [email protected]
406-745-4800 To register:
Boston Marriott Copley Place
Special Conference Rates
$169 single/double + taxes
For Hotel Booking and Info on Boston
The Boston Marriott Copley Place is conveniently located between
two of Boston’s most prestigious malls with interior access to Amtrak
and rapid transit station.